ahead model
Continuously creating forward motion towards growth.
The Ahead Model gives our clients the tools to create and navigate growth. Growth isn’t linear. It’s not smooth. It’s an intentional process that requires faith, knowledge, and experience.
HEadwinds
Stalling Growth
With 61% of companies experiencing slower growth, unlocking new strategies is crucial to reigniting momentum and driving sustainable progress.
Saturated Minds
With the average person exposed to over 5,000 ads daily, standing out with tailored messaging that resonates and sticks is more important than ever.
Saturated Categories
With 77% of B2B buyers stating their latest purchase was complex and 81% of B2C consumers saying they feel overwhelmed by choices, elevating your brand above the noise with innovative solutions and targeted positioning is essential.
Economic uncertainty
As 83% of CEOs expect economic volatility to impact their business, staying ahead with agile approaches can turn uncertainty into opportunity.
AI Intervention
With 48% of consumers concerned about the impersonal nature of AI, leveraging AI effectively to enhance rather than hinder direct engagement is key
Tailwinds
Lower barriers to entry
With 69% of entrepreneurs agreeing that starting a business is easier now than ever, lower barriers to entry are paving the way for more innovative and diverse market participants, driving growth and competition.
Connected Consumers
With 84% of the global population owning a smartphone, consumers are more connected and available than ever.
Time to pivot & Optimize
72% of businesses report that they can pivot or optimize their strategies within months, not years. This agility enables companies to stay competitive and responsive to changing market demands.
Asymmetric Risk & Reward
With the cost of launching a startup or new product dropping by 90% in the last decade, the asymmetric risk and reward landscape has shifted. Businesses can now experiment more freely, with reduced fear of failure, spurring innovation and growth.
AI Intervention
AI is transforming growth strategies, with 61% of marketers reporting that AI tools have improved their data analysis capabilities. Leveraging AI for growth allows businesses to make more informed decisions, optimize operations, and enhance customer experiences.
AHEAD MODEL
kickstart
Generating new customers. During the kickstart phase, the primary focus is on customer acquisition and sales. Implementing effective marketing strategies and leveraging data-driven insights can help attract the right audience. Building a robust sales pipeline is crucial for establishing a strong market presence and generating initial revenue.
Sustain
Increasing the lifetime value of customers. In the sustain phase, maximizing customer relationships becomes essential for retention, loyalty, and advocacy. By delivering exceptional customer experiences and personalized interactions, businesses can foster long-term relationships. Encouraging satisfied customers to become advocates further enhances brand reputation and drives organic growth.
Scale
Enter new markets or launch new solutions. As businesses scale, increasing market penetration and entering new markets become the primary objectives. Expanding product lines, optimizing distribution channels, and investing in targeted marketing efforts can help capture a larger market share. Strategic partnerships and mergers may also facilitate accelerated growth and geographic expansion.
Operationalize
Creating a growth mindset. In the operationalize phase, increasing organizational capability to find new solutions for growth is key. Enhancing internal processes, adopting advanced technologies, and fostering a culture of continuous improvement enable sustained innovation. Building agile teams and scalable systems ensures the organization can adapt and thrive in a dynamic market landscape.
Following seas.
Growth isn’t a straight line—it’s a dynamic, intentional journey requiring faith, knowledge, and experience.
The Ahead Model is a systematic blueprint for continuous growth. It not only creates the momentum for change, but allows our client partners the ability to find the following seas to propel them to sustained and scaled growth.
With the Ahead Model, many of our clients witness increased customer engagement, higher market penetration, and sustained competitive advantage.
Learn how the Ahead Model could help your brand through this transition period.
Let’s Chat.
Are you a brand in transition? A daring marketer tackling a big challenge? A partner looking to collaborate? Or a sailor looking for your next ship?
Drop us a line and let’s chat.